How Mister Rogers Saved the VCR

In 1984, a landmark case laid down a controversial law regarding technology and copyright infringement. Here’s a look back at the “Betamax Case,” including the role Mister Rogers played in the Supreme Court’s decision.

For many years in the pre-DVD, pre-streaming era, the Betamax, Sony’s prototype videotape player-recorder, was a punch line. A piece of technology that was quickly superseded by the VCR VHS, it limped along in the shadows for two decades. And yet, it was the Betamax that gave name to a court case that has played a pivotal role in both technological progress and copyright law over the last thirty years.

Like many other cool electronic products, the Betamax came from Japan. In late 1975, it was introduced to the U.S. by Sony, who touted its ability to “time-shift” television programming. In an era when most viewers still had to get up off the couch to change channels manually, this innovation was as futuristic as it sounded. Record a TV show right off the air? Are you kidding?

If the public was wowed by the idea, the major entertainment corporations were not. Universal Studios and Walt Disney Productions filed a lawsuit in 1976 to halt the sale of the Betamax, claiming that film and TV producers would lose millions of dollars from unauthorized duplication and distribution of their copyrighted content.

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