They Came From Within: B-Movie Title Design of the 1940s & 1950s

Take a look back at the art of the B-Movie Title and what makes them so unique.

B-Movie Titles

B films are the wild west of the American movie landscape. While mainstream and even independent films are often beholden to censors, critics, and the public, the B industry blazes its own trail, as far to the left of its siblings as possible without losing direct sight.

Earning its title from the long-abandoned practice of attaching risky low-budget films to first-run — or “A” — features on a double bill, B films favor no particular genre or era; any Hollywood production is subject to its own B treatment, provided that its profit potential has been established. Yet the relationship between mainstream and B production has always been dynamic and symbiotic; historically, B films have been a proving grounds for box office buoyancy, testing out new talent and techniques while pushing censorship boundaries at every turn. For what they lack in production value they make up for in gusto and exposition — a tradition born out of necessity and public curiosity more than creative ambition, though certainly not exclusively.

Unable to rely on substance alone, B productions have mastered the art of marketplace recognition through bold slogans and type design, shocking imagery and loud colors. These graphic conceits are often mirrored in the films’ opening title sequences, which vary wildly in technique and creative ambition but almost always work overtime to make up for the films themselves. As such, by default, B titles are often even more integral to the film than their A-list counterparts, which are more likely to deliver on their campaign promises.

Art of the Title | Read the Full Article

They Came From Within: B-Movie Title Design of the 1940s & 1950s

Art of the Title | Read the Full Article

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